Peterinary Wins Coveted European Innovation Award from GA Pet Food Partners

At Pickles Pet Pantry, we’ve always believed that the best pet nutrition is a blend of science, passion, and love — and now, that belief has been recognised at the highest level. We’re incredibly proud to share that we’ve been awarded “Most Innovative Peptide Partner” at GA Pet Food Partners’ flagship European industry event — our biggest achievement to date!

Held at the iconic Plocks Farm, GA’s world-class, family-owned manufacturing site, the event welcomed over 200 guests from across Europe, including retailers, nutritionists, and european partners. Widely regarded as the pet food industry event of the year, the awards celebrate excellence in innovation, and development.

To be honoured in such a competitive field — among industry leaders from across the continent — is an incredible milestone for our small, independent team.

The award celebrates the development of our in-house brand, Peterinary®️: a naturally hydrolysed, high-meat-content food designed especially for allergy-prone pets. Developed from experience with dogs who needed something gentler and more effective, Peterinary combines cutting-edge nutritional science with responsibly sourced, natural ingredients. It’s loved and recommended by vets, and is already changing the lives of pets who previously struggled with sensitivities and digestive issues.

“Peterinary was born from a very real need we saw in our own dogs,” said Katie Parker, our founder and Head of Nutrition. “To have that vision recognised at a European level — and by a manufacturer we respect deeply — is an incredible honour.”

GA Pet Food Partners praised our commitment to innovation, customer education, and science-led solutions to modern pet health challenges. This award reflects not just the product, but the care and intention behind everything we do.

And nothing makes us prouder than hearing stories like Luna’s.

“Luna used to suffer with food sensitivities, poor digestion, and general discomfort,” said her owner, Sophie Treslove. “After speaking with the Pickles team and learning about hydrolysed diets, we tried Peterinary®️ — and she’s like a different dog. She loves her food now, and we finally feel confident knowing it’s doing her good. We won’t go anywhere else.”

Having seen the process end to end — from concept to creation, production to packaging — we’re more confident than ever that we’ve chosen the right manufacturing partner. At GA, every element of food creation is taken seriously, and that care aligns perfectly with how we operate in-store: honest education, informed recommendations, and a genuine commitment to pet health. We have total faith in the quality, safety, and integrity of every single bag we dispatch.