The Full Pickle Story
Pickles as you know and love it, started as a wild dream, read our story in full.
Our Mission
At Pickles, we believe in building more than a shop — we’re creating a family for pet owners. This is a place where you can bring your silliest questions and your biggest challenges, knowing we’re here to support both you and your furry friends every step of the way.
We keep things simple, honest, and stress-free by offering only the highest-quality products and services — the very same ones we trust for our own pets.
Because at Pickles, your pet isn’t just part of your family — they’re at the heart of ours. And we’re excited to be with you on this journey!
The Beginning...
In September 2022, Katie had a wild idea: to set up Pickles. Just weeks later, on October 31st, we collected the keys to 24 High Street South, Olney.
By November 18th, 2022, our doors were open — and we were overwhelmed by the incredible support from the community, with a line of eager faces ready to welcome their new local pet store.
With over five years of experience in the pet trade and a strong family business background, our vision was to create something truly special: a place where pets are at the heart of everything we do.
Since then, we’ve shared countless moments with our customers — from celebrating the arrival of new furry friends to supporting families through the bittersweet goodbyes. Every memory has shaped Pickles into the community it is today.
Our First Year...
In our very first year, you showed us more support than we ever imagined possible. From the moment we opened, we felt at home in Olney — and thanks to you, Pickles went from strength to strength.
By January, it was clear we needed more space, and so our Raw Room was born. We listened, we learned, and we developed — and you spread the word far and wide! Soon, customers were travelling from as far as Aylesbury and Kettering just to shop with us.
In June, we shared the exciting news that baby Pickle was on the way — and you celebrated with us as if you were part of the family. We worked hard to keep growing, introducing new ranges and products that matched our motto and responded to your requests.
By September, our raw food selection expanded again, and you quite literally ate us out of house and home! Around the same time, Katie was honoured as an MP HERoes Winner with Savvitas, a recognition of her passion and drive.
November brought the arrival of baby Pickle, a little earlier than expected. He even joined us at the PIF Awards, where he turned out to be our lucky charm — helping us win New Business of the Year 2023!
In just 12 months, we launched new products, welcomed a new family member, earned two incredible awards, and, most importantly, met so many wonderful customers. It was a year of growth, learning, and joy — and we couldn’t have done it without you.
Here’s to many more years of community, connection, and success at Pickles.
Bigger Things to come...
Exciting things have been happening at Pickles! By February, we proudly introduced our very own food brand — Only in Olney. The journey hasn’t been without challenges, but we’ve always believed that every dream is worth the hard work.
The launch of DOGGOD, CATTAC, and RunningDog treats was an overwhelming success, setting the stage for a bright future. From there, our plans grew — to introduce new product lines, expand into wholesale markets, and keep pushing the boundaries of pet nutrition.
Research and development has always remained at the heart of Only in Olney. In summer, we launched Only in Olney Cold Pressed, and once again, the response exceeded our expectations. Thanks to your enthusiastic feedback, we headed back to the drawing board and began working on even more exciting projects.
In February 2025, we proudly unveiled our most anticipated innovation yet: Peterinary, a hydrolysed food designed specifically for allergy-prone and sensitive dogs. With its high animal content and carefully balanced science-led recipe, Peterinary delivers both nutrition and taste — proving that sensitive diets don’t have to compromise on quality.
By April 2025, Pickles Peterinary was officially trademarked, cementing its place as a unique and trusted brand. And in September 2025, Peterinary received international recognition, winning a GA European Innovation Award — a milestone that highlighted just how far our little idea from Olney had come.
The Future is bright
At Pickles Pet Pantry, pets are at the heart of everything we do. As a multi award-winning pet shop, we’re proud to serve not just animals, but their devoted owners too. Every step of our journey has been inspired by our customers — driving us to push boundaries and reimagine what the pet industry can be.
Our passion for innovation shapes everything we create. From carefully chosen products to bespoke services, we develop solutions tailored to the real needs of pets and their families. Along the way, we’ve celebrated remarkable milestones that reflect both our commitment and the incredible trust our community places in us.
Join us as we continue to dream big, break new ground, and build a brighter future for our furry, feathered, and whiskered friends.
Our Awards & Recognition
Pet Industry federation - New Business of the Year 2023
MP HERoes 2023-2024 - Katie Parker
Animal Star Awards - Finalist Pet Retailer of the Year
SME Awards Bucks & MK - Gold New Business of the year
SME Awards Bucks & MK - Gold Retail Business of the year
SME Awards Nationals - Silver New Business of the year
SME Awards Nationals - Silver Business Leader of the Year
Pet Industry Federation - Finalist Independent Retailer of the Year
SME Awards Bucks & MK - Finalist Business Innovation of the Year
SME Awards Bucks & MK - Finalist Business Person of the year
SME Awards Bucks & MK - Finalist Business women of the year
SME Awards Bucks & MK - Finalist Business Leader of the year.
At Pickles Pet Pantry, every award and recognition we’ve received is really a reflection of you — our amazing customers. Your trust, support, and love for your pets inspire everything we do, and we wouldn’t be here without you.
Thank you for being such an important part of our journey!
